Repair your Search Engine Rankings
Which algorithm update has affected your site, Panda or Penguin? Knowing if it was Penguin or Panda that affected your site will make fixing your rankings easier. If your Google search engine traffic fell significantly on the 24th April 2012 then the launch of Google’s Penguin algorithm is the cause of your penalty.A large drop in search engine traffic near the 24th April 2012 indicates that Google Penguin is the cause of your ranking penalty.
The primary keywords that you have promoted the most in your exact match anchor text are the ones most penalized by Google. There is a free back-link checking tool at majesticseo.com which will show you the search terms currently being used in your back-links.
Back-Link Construction
The Penguin ranking algorithm requires text link density of less than 5%. A Penguin friendly linking profile will have mostly URL related links, Brand related links and lots of different ‘junk’ links instead of keyword rich links.
Your company name or website name are good examples of what to use for Brand links. Your URL links ought to be a variety of different permutations of your URL.
Links that come from various Class C IP addresses will be more beneficial to your rankings than ever. Themes sites are powerful linking resources for you. Link from trusted sites with good Google PR.The trust score of the website carrying your link is important. A back-link from a page that is already being linked to from a quality resource is a trusted link to get.
Google and Linking Networks
Automated link networks might seem like a good option at the time but the usually only produce low grade spam back-links and ultimately Google will discover the network, devalue it and penalize websites it finds within it.
There are a lot of Bedfordshire search engine optimization companies that create low cost back-links for their clients using link networks. This is a short term practice that will ultimately harm your website and business, so be cautious of how you employ to work on your site.
On Page SEO
To be able to comply with Google’s on-page keyword density requirements, aim for 2%. Authority links from within your site content to .gov or .edu content is a good way to increase the quality score of your own site.
Web Content
Really the only content that you should host on your site must be unique, good quality and well written. A good linking strategy is to use contextual links using keywords in your content to hyperlink to related information on your site or perhaps an external site.
Use of Video
Using graphics to separate your site content into more readable sections will make your site content more inviting to your visitors. A great video will also help to keep your visitors on your pages for a longer time, improving your user engagement metrics. Using unique alt text behind each image is an chance to include a variation of a keyword rich description.
Your website content shouldn’t contain any spelling, punctuation or grammatical errors. Double-check whatever you write before publication as it will affect your ‘quality score’. As a rule of thumb, target around 500 words or more for every single page of content that you write as this has been proven to be beneficial for search engine results.
When you’re writing new content, write it for the benefit of your website visitors, not to manipulate search engines. Your readers need to connect with your content as opposed to see optimized text written purely for ranking purposes. Google can tie related words together using latent semantic indexing (LSI) so that rather than repeating your most important keywords throughout your page content you can include different words that mean the same thing and your content will have a much more natural style.
Using Metadata Tags
You could end up being penalized in the search results if your site contains duplicate meta-tags. Each page should have meta-description tags which are unique to that page alone. The quality of your meta description tag will directly affect your click through rate from Google and the other search engines. Write teaser description tags as often as you can if you want to climb online and attract large volumes of organic search visitors.
Bounce Rate
Slow loading web content ranks lower in Google. Ensure that your web content pages load quickly to get the best rankings. Maintain your bounce rate consistently below 55% for the best Google rankings. If too many visitors hit the back button as soon as they arrive on your page then it indicates that your content isn’t ideal for the search traffic that Google is sending you.
Page Views and Time on Site
Increasing the number of pages that your visitors look at is a good way of raising the quality score for your website content. Getting your website visitors to click through to a second or third page on your site is great for your search engine rankings. Your Google rankings are influenced by how long visitors spend on your site.
The longer your average site visit, the better your quality score is considered to be. Longer visits to your site are considered to indicate quality content. Google is looking for quality content, so keep visitors as long as possible.
You can learn all about the most important aspects of SEO that will make the biggest difference to your Google rankings in this comprehensive beginners SEO tutorial which has step by step instructions explaining what you needs to do and why it is important to do it.